Hey there, mystery lovers and fellow writers! Ever wonder how an author brand comes to life? Spoiler alert: it’s not always a meticulously planned journey. In my case, it was more of an organic evolution, filled with trial, error, and a dash of authenticity.
🎭 Embracing Authenticity
Back in 2017, I shared my thoughts on building the C.T. Mitchell brand. At the time, I believed that being genuine—warts and all—was the key to connecting with readers. I opened up about personal struggles, like my lifelong battle with weight and my tendency to worry, traits I inherited from my dear mum. Sharing these vulnerabilities wasn’t easy, but it allowed readers to see the person behind the pen.ctmitchellbooks.com
🛠️ The Evolution of My Brand
Fast forward to today, and my brand has grown in ways I never imagined. I’ve expanded my writing from short reads to mid-sized novels, like Murder Secret, which spans around 250 pages and has been well-received by reviewers. My social media presence has flourished, boasting over 40,000 followers, and my email list has become a vibrant community where I engage with readers daily.ctmitchellbooks.com
📈 Lessons Learned and New Strategies
Reflecting on this journey, I’ve realized that while authenticity remains crucial, strategic branding plays an equally important role. I’ve learned to:
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Define My Unique Voice: Understanding what sets my stories apart has helped me connect with my target audience more effectively.
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Engage Consistently: Regular communication through newsletters and social media keeps readers invested and informed.
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Adapt and Grow: Embracing new platforms and marketing strategies ensures that my brand stays relevant in an ever-changing landscape.
🚀 Your Turn to Build and Engage
If you’re an aspiring author or just someone passionate about storytelling, remember that building a brand doesn’t happen overnight. It’s a continuous process of self-discovery, connection, and adaptation. Start by being true to yourself, engage with your audience, and don’t shy away from sharing your journey—the highs and the lows.
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Happy reading!
